Annemieke Roobeek

Annemieke Roobeek is Professor of Strategy and Transformation Management at Nyenrode Business University, The Netherlands. Annemieke Roobeek is a strong advocate for integrating SDG’s in strategy. She argues for more space in strategy development for younger generations with their high-tech networking skills as an important source of innovation.

In her company MeetingMoreMinds she is a designer of business ecosystems around challenging issues, like healthy society, circular economy and feeding megacities. At GrwNxt she is the CEO and conceptualizer for novel ways to apply deep tech to fresh food production. www.grwnxtcom. As a non-executive director she has more than 20 years of experience supervising internationally operating companies in a broad range of industries from health care to responsible finance.

Annemieke Roobeek is known for her independence of spirit, her energy and entrepreneurial innovative drive. “Innovation means going over the edge. Otherwise everything would remain as it is. Innovation for me is to dare to consciously do things differently. You know in advance that it will take a lot of hard work. Networking, collaboration and developing the ecosystem are crucial to succeed together for a greater good you can do by yourself.”