About Us

Team Cell-Ed was born out of a staggering need. A need for nearly one billion adults – two out of three who are women – to read and write. From Miami to Mombasa, the team witnessed these adults scramble to access the classrooms, teachers and books necessary to learn. There were never enough, if any. But what the founders noticed these adults did have were basic cell phones. So they asked, “What if a cell phone can teach forgotten adults to read?” After a two-year, Los Angeles-based pilot, the results were outstanding. Learners wholeheartedly embraced, and excelled at, this cell phone-based approach. Today, Cell-Ed aims to reach millions of low literate adults in the United States with the basic literacy, language, and life skills they demand and need. A woman & minority owned edtech start up; Team Cell-Ed brings the power of personalized learning on the go.

Tech Information

Cell-Ed has 20+ years of ed tech experience with low income, low literate adults in the US and worldwide that’s filling a major market need by offering Cell-Ed: Learn on the Go! ,an on demand essential skills micro-lessons and personalized coaching on any mobile device - no internet required.

About Team Leader

Dr. Jessica Rothenberg-Aalami is an impact entrepreneur who leads the team at Cell-Ed where they offer essential skills – language, literacy and job training - to adults (15+) on any mobile phone. A Silicon Valley native, Jessica has designed and delivered information technology programs aimed at alleviating poverty and bridging education, health care, and job access divides for over 20 years.  She founded her first social enterprise, G.E.A.R., in 1997, which evolved into GlobalCSR in 2002, the Gobee Group in 2009, and now Cell-Ed in 2014.  Her on-the-ground experience in over 40 countries stems from her deep commitment to co-creating solutions to addressing pressing human needs - which she has done working across top 10 technology companies (e.g. HP, Microsoft), international organizations (e.g. United Nations, World Bank), governments, major NGOs and on-the ground partners. An active collaborator and speaker, Jessica is also the co-author of Technology at the Margins: How IT Meets the Needs of Emerging Markets.  She holds advanced degrees in International Development and Business from the University of California, Berkeley, University of Oregon, and Harvard.

Team Members

Vis Naidoo, Chief Ed Tech
Cristina Regalado, Chief Design
Sebastian Ricaldoni, Chief Architect
Camille Gommeaux, Program Director
Lindsay Messoline, Curriculum Director
Jeff Bruner, Technology Director
Pilar Gomez-Marmolejo, Head Teacher

Catching Up with Team Cell-Ed

Team Leader:
Jessica Rothenberg-Aalami
Oakland, CA, United States

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